By Krystal Scanlon • August 25, 2025 • The creator economy is a minefield — from varying fees to trying to prove value to the […]
Tag: brands
How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period
The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target hoping to capture the high […]
Tariff-hit brands cut back on customer service reps and turn to AI chatbots to cut costs
Brands are relying more heavily on chatbots powered by artificial intelligence to handle customer service queries as they seek to mitigate tariff costs. Some brands, […]
WTF is brands’ new investment in creator-generated content?
By Kimeko McCoy • August 7, 2025 • Ivy Liu This article is a WTF explainer, in which we break down media and marketing’s most […]
Brands are discovering their sales associates are among their most valuable influencers
By Sara Spruch-Feiner • July 25, 2025 • Ivy Liu The story was first published by Digiday sibling Glossy. On Aerie’s TikTok, where it has […]
Brands navigate political tightrope amidst heightened culture war risks
In the midst of escalating culture wars, brands seem more careful than ever to avoid political pitfalls and anything that could be considered a PR […]
How omni-conscious brands win in a buyer-first, fragmented world
When buyers shape the journey, brands must earn every interaction. Here’s how the smartest teams design for trust, not just reach. The post How omni-conscious […]
The Kia EV9 GT Is The Brand’s Most Expensive Car Ever In Britain
If you’ve been after an enormously powerful electric SUV that’ll carry seven people in decent comfort, and have been twiddling your thumbs ever since the […]
Can brands like American Eagle appeal to Gen Z with Substack?
By Kristina Monllos • May 14, 2025 • American Eagle has joined Substack. The retailer is the latest brand to join the platform with its […]
Brands and retailers are driving engagement with hyper-local, multi-touch strategies
Sponsored by Perion • April 9, 2025 • Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive retail market, capturing consumer attention and converting […]