By Melissa Daniels • November 8, 2024 • Ivy Liu This story was originally published on sister site, Modern Retail. Companies shouting their eco-friendly credentials […]
Tag: brands
Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
By Kimeko McCoy • November 8, 2024 • Ivy Liu Brands used to carefully curate their social media pages, presenting overly polished content and professionalism. […]
How brands are increasing trust and CTR by advertising in news publications
Sponsored by The Washington Post • October 16, 2024 • Jana Meron, vp of revenue operations and data, The Washington Post In 2023, more than […]
Brands are cautious about Google and Meta’s generative AI holiday ad push
By Mitchell Parton • October 11, 2024 • Ivy Liu This story was first published on sister site, Modern Retail. Major advertising platforms are pushing […]
Many Brands Risk Being Left Behind By Overlooking These Critical Advertising Steps
Opinions expressed by Entrepreneur contributors are their own. The landscape of ad spending has changed significantly in recent years. We have seen a major shift […]
Snap survey: How brands’ retail media strategies are maturing
By Cale Guthrie Weissman • October 2, 2024 • Ivy Liu This story was first published on Digiday sibling ModernRetail As retail media grows in […]
New brands burst into celebrity influencer space
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How brands are leveraging holistic video to drive full-funnel performance
In today’s dynamic media landscape, marketers have more opportunities than ever to engage audiences across a variety of platforms, including streaming TV services, online video […]
NEXT Brands and Beef-a-Roo Announce Major Expansion for Second Half of 2024
Midwestern Favorite Plans to Extend Brand’s Presence Nationwide with New Locations Planned for Kansas, Arizona, Michigan, and Tennessee The post NEXT Brands and Beef-a-Roo Announce […]
Car brands from BMW to Volkswagen lean into in-car gaming
By Alexander Lee • August 29, 2024 • With a potential slowdown in car sales on the horizon — and as drivers’ eyeballs move from roads […]