Services have been a huge part of Apple’s business for the past several years — to the tune of tens of billions of dollars in […]
Tag: Creator
Why creator Bashel Lewis ditched a five-year corporate career for the full-time creator grind
By Kimeko McCoy • November 21, 2025 • It started with a standing desk and a Beyoncé lip sync. That was the viral video Bashel […]
The rise of the creator conglomerate
For content creators at the pinnacle, creating a media company is no longer the ultimate goal. In 2025, there’s a new endgame: the creator conglomerate. […]
How EssentiallySports’ creator program benefits both sides of the equation
By Alexander Lee • September 18, 2025 • Ivy Liu This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the […]
Pump.fun creator earnings hit record $15.5M in 7 days after Project Ascend launch
Ecosystem Home » Ecosystem » Pump.fun creator earnings hit record $15.5M in 7 days after Project Ascend launch Powered by Gloria | Edited by Vivian […]
As creator fees rise, so does the confusion over what to pay
Kendall Gall used to have a good read on what creators should charge. Now, it’s a toss up. Half the quotes the talent agent sees […]
The creator economy heat check: What’s hot (and not) for the rest of 2025
By Kimeko McCoy • July 29, 2025 • Subscribe: Apple Podcasts • Spotify The creator economy is only getting bigger and everybody—from agencies to tech […]
In creator marketing, loose disclosures are finally catching up
In creator marketing, disclosure has long been treated as optional by some influencers. Now, that loose approach may be catching up with them. A wave […]
Another sign the creator economy is growing up: brands hiring agencies of record
By Seb Joseph and Krystal Scanlon • July 21, 2025 • Sign number 108 that creators aren’t just a tactic for marketers anymore: they’re hiring […]
Creator marketing has the reach — CMOs want the rigor
By Seb Joseph • July 9, 2025 • Ivy Liu Whenever ad dollars swell around new channels — search, social, email — the industry reaches […]