Skip to content Image: Mark Hachman / Foundry In the last few days, AI-generated text-to-video has taken off, with Google’s lifelike Veo 3 model generating […]
Tag: Creator
How creator marketing has become key to Mastercard’s culture-hacking strategy
By Sam Bradley • May 28, 2025 • Fine dining and globe-trotting travel have been displacing mere objects as consumer status symbols ever since Instagram […]
Forget celebrity versus creator — it’s about the hybrid strategy in a $10B creator economy
The lines between a Hollywood celebrity and content creator are blurrier than ever, which is shifting the way agencies and brands approach influencer marketing. In […]
How creator partnerships go beyond awareness and conversions to fuel advocacy
While brands see creators as a safe bet to boost awareness or drive conversions, they’re missing something. Analyzing influencer campaigns from 2024 uncovered an intriguing […]
Creator agencies have embraced AI, but is the tech changing marketers’ minds?
By Sam Bradley • December 2, 2024 • Ivy Liu The ad industry’s leading creator agencies have adopted AI tools as the key to providing […]
Sui Blockchain Creator Announces Physical Web3 Gaming Device
By Philip Maina 20 hours agoWed Sep 04 2024 10:26:28 Reading Time: 2 minutes Sui blockchain creator Mysten Labs has announced a physical web3 gaming […]
How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
By Sam Bradley • July 19, 2024 • Ivy Liu Marketers are paying close attention to YouTube’s recent lurch to long-form. In the case of […]
New York Jets’ Logo Creator Sues Team, NFL, Wants Payment For Design
New York Jets Logo Creator Sues Team, NFL … Pay Me For My Design!!! Jim Pons — the man who created one of the New […]