Customer data platforms (CDPs), long associated with B2C brands, are becoming essential to the B2B martech stack. Industry analysts now recognize B2B CDPs as an […]
Tag: Marketing
MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing
By Michael Bürgi • October 21, 2025 • Ivy Liu What’s in a name, you ask? In the case of MMA, a lot, given that […]
Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More […]
Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More […]
Future of Marketing Briefing: Kimmel, Google, TikTok: three fault lines in a broken ad economy
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More […]
How Volvo is marketing its electric vehicles in a moment of uncertainty
By Kimeko McCoy • September 24, 2025 • Ivy Liu President Donald Trump’s so-called “big beautiful bill” ends a $7,500 electric vehicle tax credit at […]
Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover
This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More […]
Restaurant Marketing Ideas for October
Coming up with fresh restaurant marketing ideas can sometimes be difficult for restaurant owners and operators. Fortunately, October lays out a tasty selection of food […]
Restaurant Marketing Ideas for September
As summer gives way to fall, many families find that their busier schedules just don’t allow for dining out on a regular basis. But September […]
How to turn marketing attribution from a black box into a growth engine
Out-of-the-box attribution models miss critical customer journey data. Here’s how a full-cycle tracking approach reveals true marketing influence. The post How to turn marketing attribution […]