From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers. The post 3 marketing […]
Tag: Marketing
The state of DTC marketing in 2025: How brands and agencies are leveraging data and automation to fuel ROI
This State of the Industry report, sponsored by Klaviyo, explores how DTC brands and agencies are responding to rising costs and tech complexity by renewing […]
How creator marketing has become key to Mastercard’s culture-hacking strategy
By Sam Bradley • May 28, 2025 • Fine dining and globe-trotting travel have been displacing mere objects as consumer status symbols ever since Instagram […]
Marketing Briefing: Here’s what marketers put on the back burner for the foreseeable future
By Kristina Monllos • May 13, 2025 • Ivy Liu This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over […]
Marketing Briefing: Check in with marketers after the first 100 days of President Trump’s policies
By Kristina Monllos • May 6, 2025 • Ivy Liu This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over […]
Does the Chief Marketing Officer Role Need an Update?
Harvard Business Review Logo Olena Koliesnik/Getty Images In recent years, the chief marketing officer (CMO) job has grown tremendously in breadth and depth. Digital capabilities […]
Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]
Why your marketing isn’t working — and how an audit can help fix it
Bad gateway Error code 502 Visit cloudflare.com for more information. 2025-04-03 04:20:33 UTC You Browser Working Ashburn Cloudflare Working martech.org Host Error What happened? The […]
8 challenges for marketing teams navigating the MAP market
Bad gateway Error code 502 Visit cloudflare.com for more information. 2025-03-29 01:20:47 UTC You Browser Working Ashburn Cloudflare Working martech.org Host Error What happened? The […]
How Should Gen AI Fit into Your Marketing Strategy?
Illustration by Alex Eben Meyer Generative AI (gen AI) has sent shock waves of technological disruption across the marketplace ecosystem—particularly when it comes to marketing—leaving […]