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Tag: Marketing
As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
As influencer marketing continues to grow up, taking in more marketing dollars, smaller influencers are asking for a bigger piece of the pie — sometimes […]
Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as […]
Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
By Kristina Monllos • July 23, 2024 • Ivy Liu This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over […]
Marketing Boss Recalls Alfa Romeo Junior Name Change Rush
The Alfa Romeo Milano existed in the public eye for all of a few days. With the Italian government kicking up a fuss about a […]
Marketing Briefing: Marketers race to use generative AI tools, find ways to make humans ‘smarter, faster, better’
By Kristina Monllos • July 2, 2024 • Ivy Liu This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over […]
HR and marketing are more connected than they used to be
By Tony Case • June 21, 2024 • Ivy Liu This story was originally published on our sister site, WorkLife. Traditionally, HR and marketing operated […]
Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering
By Antoinette Siu • June 21, 2024 • Influencer marketing firm Captiv8 this week launched a brand storefront offering to expand creator commerce opportunities beyond […]
Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]
How to Ensure Your B2B Marketing Messages Resonate With Your Audience
Opinions expressed by Entrepreneur contributors are their own. In B2B marketing, mastery of effective communication stands as a hallmark of industry leadership. Each written word, […]