By Michael Bürgi • March 3, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ […]
Tag: media
Media Briefing: Podcasters test different types of paywalls for subscriptions
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from […]
A principal media side-effect: avoiding the word ‘agency’ in contracts with clients
By Michael Bürgi • February 19, 2025 • Ivy Liu Much has been written in the last year about how principal media has grown in […]
How Sundial Media Group CEO Kirk McDonald is navigating the DEI backlash
By Kimeko McCoy • February 18, 2025 • Subscribe: Apple Podcasts • Spotify The house built around diversity, equity and inclusion is coming apart brick […]
Media Buying Briefing: IPG and its many challenges (and opportunities)
By Michael Bürgi • February 17, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ […]
Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed’s plans
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from […]
How Media By Mother’s CEO wrote a quick, noteworthy pitch using generative AI
By Michael Bürgi • February 12, 2025 • This is a story about how generative AI helped a media agency CEO do the job of […]
Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 […]
Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from […]