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Technology

Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP

newsflashtom
November 14, 2024
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As Spotify closes in on its first-ever profitable year, media buyers say advertisers are changing the way they spend on the platform. The audio streaming […]

Technology

Media Buying Briefing: How generative AI is being applied in big and small settings

newsflashtom
November 11, 2024
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By Michael Bürgi • November 11, 2024 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ […]

Technology

One media agency gets vocal against principal media — and hopes others will too

newsflashtom
November 7, 2024
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By Michael Bürgi • November 7, 2024 • Ivy Liu Jared Belsky’s never been known to be shy, quiet and retiring. The co-founder and CEO […]

Technology

Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

newsflashtom
November 7, 2024
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This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from […]

Op-Eds

Post-Debate Attic with a Serious Lack of Furniture

Tom Flash
October 16, 2024
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July 30th, 2024 In the post-debate TV presentations, a panel of Tucson citizens was queried. One Woman stated she came to see two sane men […]

Op-Eds

Our Journey to Division

Tom Flash
October 16, 2024
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August 1, 2024 We often hear that we are more divided than we have been since the Civil War. There are a myriad of ways […]

Op-Eds

Bathrobe Donnie

Tom Flash
October 16, 2024
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May 24th, 2024 Some people have better role models. While my father was strict, a bit abusive, and alcoholic, he never cheated on a prostitute. […]

Technology

Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising

newsflashtom
October 16, 2024
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By Michael Bürgi and Marty Swant • October 16, 2024 • Ivy Liu This article is part of Digiday’s coverage of its Digiday Media Buying […]

Technology

Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

newsflashtom
October 14, 2024
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This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 […]