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Technology

Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising

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October 16, 2024
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By Michael Bürgi and Marty Swant • October 16, 2024 • Ivy Liu This article is part of Digiday’s coverage of its Digiday Media Buying […]

Technology

Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

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October 14, 2024
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This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 […]

Technology

Retail media networks under scrutiny amid calls for transparency and accountability

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October 10, 2024
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By Kimeko McCoy • October 10, 2024 • Ivy Liu It’s a familiar tale: A new media channel becomes the ad industry’s shiny object, touted […]

Technology

Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit

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October 10, 2024
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By Tim Peterson • October 10, 2024 • Ivy Liu This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the […]

Technology

Omnicom Media Group looks for more clarity on the role of AI in the auction process

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October 8, 2024
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By Michael Bürgi • October 8, 2024 • Ivy Liu Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More […]

Technology

Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation

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October 7, 2024
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By Michael Bürgi • October 7, 2024 • Ivy Liu With Advertising Week upon the marketing and media industries, Omnicom Media Group is working behind […]

Technology

Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations

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October 7, 2024
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This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 […]