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Tag: media
Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends
By Antoinette Siu • August 9, 2024 • Speed is of the essence for modern agencies in a world where AI and social trends move […]
Media and advertising dealmaking shows progress, but full recovery is still out of reach
By Seb Joseph • August 6, 2024 • Ivy Liu Dealmaking in media and advertising is still moving, but calling it a full-blown resurgence is […]
Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 […]
Media Briefing: Publishers say Amazon Prime Day sales were up but commerce revenue remains ‘hard to predict’
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from […]
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from […]
New entrants make media mix modeling faster and more accessible
By Michael Bürgi and Antoinette Siu • July 23, 2024 • Ivy Liu In the never-ending quest to answer the famous Wanamaker question — I […]
Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall
By Michael Bürgi • July 22, 2024 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ […]
Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from […]
SEC Media Days: Horns Down Can Be Penalized in SEC
Horns Down / Matthew Emmons-USA TODAY Sports DALLAS — Horns down? Hold up. Oklahoma players will be assessed an unsportsmanlike conduct penalty if game officials […]