By Sam Bradley • May 5, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ […]
Tag: media
Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
By Kristina Monllos • April 25, 2025 • This article is part of our Confessions series, in which we trade anonymity for candor to get […]
Social media reaction to the first-round pick of the Dallas Cowboys, Tyler Booker
With the 12th pick in the 2025 NFL draft, the Dallas Cowboys select offensive guard Tyler Booker from Alabama. The Cowboys media reacted to the […]
Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie U-turn
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from […]
Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI
By Michael Bürgi • April 21, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ […]
Media Briefing: From fringe to frontline – AI’s fast-track rise in newsrooms
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from […]
Retail media was built for growth. Now, it’s being rebuilt for risk
By Kimeko McCoy and Seb Joseph • April 11, 2025 • Ivy Liu Wall Street may be breathing a sigh of relief over the 90-day […]
Why retail media is still grappling with definition and spending uncertainties
By Kimeko McCoy • April 8, 2025 • Subscribe: Apple Podcasts • Spotify For an industry expected to rake in nearly $62 billion U.S. ad […]
Media Buying Briefing: What’s going on with the holding companies in India?
By Michael Bürgi • April 8, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ […]
Media buyers look for ways to stay ahead of clients’ tariff budget pressures
By Sam Bradley • April 4, 2025 • Ivy Liu Though few will cop to cutting media spend or halting campaigns in the short term, […]