By Melissa Daniels • December 15, 2025 • Ivy Liu This story was first published by Digiday sibling Modern Retail. It wasn’t just shoppers with […]
Tag: partnerships
Influencer partnerships expand, though unevenly across the creator economy
By Seb Joseph • November 17, 2025 • Ivy Liu Influencer marketing is getting more sophisticated, and more cautious. Brands now have the data and […]
Agency-SSP partnerships are growing more common – and blurring programmatic’s old dividing lines
More media agencies are attempting to go around traditional ad tech gatekeepers to strike their own deals with supply-side platforms (SSPs). Media agencies are under […]
How creator partnerships go beyond awareness and conversions to fuel advocacy
While brands see creators as a safe bet to boost awareness or drive conversions, they’re missing something. Analyzing influencer campaigns from 2024 uncovered an intriguing […]
How partnerships between athletes and brands are beginning to resemble influencer deals
As influencer spending continues to rise, advertising cash is trickling down to emerging athletes with lower public profiles. The result? Bonds between brands and athletes […]