That means an end to the unscrupulous AI scraping that’s made even the notorious Wild West of ad tech in the mid to late 2010s […]
Tag: publishers
Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies
Thanks to the rise of AI search, publishers’ usual tracking tools won’t cut it. They need a full arsenal of analytics and monitoring tools to […]
European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off
By Jessica Davies • December 5, 2025 • Ivy Liu European publishers are feeling pretty grim about the outcome of the Digital Omnibus, released on […]
Publishers swap traffic angst for strategy in Q3 earnings
The tone has flipped: instead of lamenting lost clicks, publishers are outlining where and how they’re building sustainable growth. That’s been a key throughline in […]
Despite the hype, publishers aren’t prioritizing GEO
By Sara Guaglione • August 13, 2025 • Ivy Liu Referral traffic is drying up — but what’s more striking is how the industry is responding. […]
The publishers’ guide to being gaslit by tech platforms (the AI edition)
By Seb Joseph and Sara Guaglione • August 8, 2025 • Ivy Liu When Google recently claimed that its AI Overviews are driving “more queries […]
A wish list with limits: What publishers want to see from Google’s AI licensing deals
After years of scraping and stonewalling, Google is beginning to talk AI licensing with publishers. The shift has triggered a familiar mix of caution and […]
How leading publishers use data to refine subscription and ad strategies
Sponsored by Piano • June 30, 2025 • Michael Silberman, evp of media strategy, Piano Between AI search summaries and declining referrals from social media, […]
LGBTQ+ publishers grapple with a Pride Month ad spend slowdown
LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize. Some saw fewer new advertisers and lower ad spend this […]
Lifestyle publishers rewrite the SEO playbook for AI-driven search
Lifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and AI Mode. Evergreen […]