Thanks to the rise of AI search, publishers’ usual tracking tools won’t cut it. They need a full arsenal of analytics and monitoring tools to […]
Tag: publishers
European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off
By Jessica Davies • December 5, 2025 • Ivy Liu European publishers are feeling pretty grim about the outcome of the Digital Omnibus, released on […]
Publishers swap traffic angst for strategy in Q3 earnings
The tone has flipped: instead of lamenting lost clicks, publishers are outlining where and how they’re building sustainable growth. That’s been a key throughline in […]
Despite the hype, publishers aren’t prioritizing GEO
By Sara Guaglione • August 13, 2025 • Ivy Liu Referral traffic is drying up — but what’s more striking is how the industry is responding. […]
The publishers’ guide to being gaslit by tech platforms (the AI edition)
By Seb Joseph and Sara Guaglione • August 8, 2025 • Ivy Liu When Google recently claimed that its AI Overviews are driving “more queries […]
A wish list with limits: What publishers want to see from Google’s AI licensing deals
After years of scraping and stonewalling, Google is beginning to talk AI licensing with publishers. The shift has triggered a familiar mix of caution and […]
How leading publishers use data to refine subscription and ad strategies
Sponsored by Piano • June 30, 2025 • Michael Silberman, evp of media strategy, Piano Between AI search summaries and declining referrals from social media, […]
LGBTQ+ publishers grapple with a Pride Month ad spend slowdown
LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize. Some saw fewer new advertisers and lower ad spend this […]
Lifestyle publishers rewrite the SEO playbook for AI-driven search
Lifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and AI Mode. Evergreen […]
One year in: SEO lessons from publishers after Google’s AI Overviews
One year after the launch of Google’s generative AI search feature, AI Overviews, publishers are recalibrating. One publisher is rethinking its SEO strategy, backing away […]