The climax of the college basketball season is almost upon us. Most know it as March Madness. Basketball observers are hoping the next Caitlin Clark will […]
Tag: brands
Why big brands are turning agency reviews into quiet affairs
By Seb Joseph • March 11, 2025 • Ivy Liu These days, everything is getting quieter. Employees check out in silence — quiet quitting. Companies […]
Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain
By Alexander Lee • February 20, 2025 • Ivy Liu As the release of “Grand Theft Auto VI” grows closer, brands’ interest in the game […]
Luxury Brands Sag As Gen Z’s “No-Buy 2025” Trend Spreads
Luxury Brands Sag As Gen Z’s “No-Buy 2025” Trend Spreads Kegfire on Envato Consumers have kept the economy humming, but inflation fatigue has taken a […]
How brands are growing episodic creator partnerships to reach a younger audience
The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more creators straddle the two worlds. […]
Brands are seeing an influx of traffic from ChatGPT and Google Gemini
By Gabriela Barkho • January 15, 2025 • Ivy Liu This story was originally published by sister site, Modern Retail. Last July, the period care […]
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
Few creators have been able to export their star power beyond the walled gardens of the social internet. And although the influencer sector hasn’t wanted […]
The case for and against brands changing how they market to men after recent election results
This year’s presidential election could provide a reality check — or a red herring — for marketers. Young men overwhelmingly backed president-elect Donald Trump earlier […]
Brands are reinventing performance marketing for a flattened funnel
Sponsored by PubMatic • November 20, 2024 • Susan Wu, Senior Director, Marketing Research, PubMatic Amid the growing complexity of the digital advertising ecosystem, today’s […]
Brands prepare for more shoppers to buy from their phones this holiday season
By Melissa Daniels • November 13, 2024 • Ivy Liu This story originally published on sister site, Modern Retail. With roughly seven in 10 Therabody […]