Generative AI tools crept closer to the uncanny valley this year as tools like OpenAI’s Sora or Google’s Nano Banana, have flooded the market. Marketers […]
Tag: Marketers
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Marketers hope that using AI technology will cut down on time spent producing creative assets, allowing them to cut costs — or scale up their […]
Marketers move to bring transparency to creator and influencer fees
By Krystal Scanlon and Seb Joseph • November 20, 2025 • Ivy Liu Marketers have grown fixed on a simple, stubborn question: what portion of […]
Why marketers are embracing waste as a part of experimentation
Sponsored by Tinuiti • September 19, 2025 • Zach Morrison, Chief Executive Officer and board director, Tinuiti In marketing — as in all aspects of […]
Marketers warm to AI, but creative challenges and legal risks still loom
By Kimeko McCoy • September 18, 2025 • Ivy Liu No doubt, generative AI tools have optimized the creative process, edging marketers closer to personalized […]
Marketers must deliver value and trust to shoppers facing higher holiday prices
Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers. The […]
How marketers enhance cross-functional collaboration and avoid campaign misalignment
Digiday Publishing Summit: Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others SECURE YOUR SEAT Sponsored by Wrike […]
Why marketers aren’t panicking in face of the latest tariff pressures (yet)
One could easily be forgiven for thinking disaster was just around the corner. After a slew of downgraded ad spend forecasts earlier in the summer, […]
What marketers can learn from manufacturing’s shift to precision CX
AI is analyzing decades of manufacturers’ customer data to create customer experiences precisely tailored to their different needs. The post What marketers can learn from […]
B2B and DTC marketers find themselves on the zero-click search frontline
B2B advertisers and brands that use a direct to consumer (DTC) sales model — and which often rely on organic and paid search as a […]