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Technology

Marketers are innovating by using AI agents to integrate data interpretation with instant execution

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December 19, 2024
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Sponsored by Zeta Global • December 19, 2024 • Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While […]

Technology

Programmatic marketers sound off on impact of AI-driven ad buys

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December 5, 2024
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By Tim Peterson • December 5, 2024 • Ivy Liu When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally […]

Technology

Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving

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November 27, 2024
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By Sam Bradley • November 27, 2024 • Ivy Liu For some marketers, Thanksgiving presents a chance for more than just turkey. It’s an opportunity […]

Technology

Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging

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November 15, 2024
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There’s always a gap between expectation and reality. But last week’s election result showed that for some marketers, that gap was significantly wider than they’d […]

Technology

Should marketers ask harder questions of their brand safety and ad verification partners?

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November 6, 2024
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Marketers are starting to pay closer attention to the inner workings of ad verification companies. In the past two years, this scrutiny has intensified, driven […]

Business

Marketers should make time for time management

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October 24, 2024
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Bad gateway Error code 502 Visit cloudflare.com for more information. 2024-10-24 16:24:47 UTC You Browser Working Ashburn Cloudflare Working martech.org Host Error What happened? The […]

Technology

Marketers are not won over by new AI-powered search tools

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October 16, 2024
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By Kimeko McCoy • October 16, 2024 • Ivy Liu The conversation around search advertising has reached a new fever pitch thanks to recently launched […]

Technology

Why marketers are looking to these key trends to inform their holiday campaign planning

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September 24, 2024
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Sponsored by Experian • September 24, 2024 • Jeremy Meade, vice president of data product management, Experian This holiday shopping season, marketers will look to […]

Technology

Here’s what marketers need to know about Roblox Developers Conference 2024

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September 10, 2024
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By Alexander Lee • September 10, 2024 • Ivy Liu At this year’s Roblox Developers Conference, the platform’s burgeoning romance with brands and advertisers was […]