By Kimeko McCoy • August 7, 2026 • Ivy Liu Marketers have spent the past year trying to understand how to get their brands mentioned […]
Tag: Marketers
D+ Research: Marketers navigate a changing CTV landscape
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More […]
The AI paradox: Marketers trust AI to buy media, not build brands
By Kimeko McCoy • May 27, 2026 • Ivy Liu Marketers are handing more of their workflows over to AI — testing media activation agents, […]
Why marketers are rethinking identity infrastructure
The ink was barely dry on Publicis Groupe’s deal to acquire LiveRamp before marketers started calling their partners and consultants. Not to make decisions — […]
Marketers put up guardrails as AI agents reshape programmatic buying
By Kimeko McCoy • May 14, 2026 • Ivy Liu This article is part of a series covering our Programmatic Marketing Summit. More from the […]
How marketers rank this year’s generative AI image, video tools
Generative AI tools crept closer to the uncanny valley this year as tools like OpenAI’s Sora or Google’s Nano Banana, have flooded the market. Marketers […]
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Marketers hope that using AI technology will cut down on time spent producing creative assets, allowing them to cut costs — or scale up their […]
Marketers move to bring transparency to creator and influencer fees
By Krystal Scanlon and Seb Joseph • November 20, 2025 • Ivy Liu Marketers have grown fixed on a simple, stubborn question: what portion of […]
Why marketers are embracing waste as a part of experimentation
Sponsored by Tinuiti • September 19, 2025 • Zach Morrison, Chief Executive Officer and board director, Tinuiti In marketing — as in all aspects of […]
Marketers warm to AI, but creative challenges and legal risks still loom
By Kimeko McCoy • September 18, 2025 • Ivy Liu No doubt, generative AI tools have optimized the creative process, edging marketers closer to personalized […]