Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers. The […]
Tag: Marketers
How marketers enhance cross-functional collaboration and avoid campaign misalignment
Digiday Publishing Summit: Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others SECURE YOUR SEAT Sponsored by Wrike […]
Why marketers aren’t panicking in face of the latest tariff pressures (yet)
One could easily be forgiven for thinking disaster was just around the corner. After a slew of downgraded ad spend forecasts earlier in the summer, […]
What marketers can learn from manufacturing’s shift to precision CX
AI is analyzing decades of manufacturers’ customer data to create customer experiences precisely tailored to their different needs. The post What marketers can learn from […]
B2B and DTC marketers find themselves on the zero-click search frontline
B2B advertisers and brands that use a direct to consumer (DTC) sales model — and which often rely on organic and paid search as a […]
CMOs, CEOs and marketers are all struggling with martech data issues
Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success. The post CMOs, CEOs and marketers […]
Why Oatly’s marketers prefer cultural signals to focus groups
By Seb Joseph • June 4, 2025 • Ivy Liu Oatly’s marketers don’t do normal – even when it comes to market research. Usually it’s […]
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
This article is part of a special research series on where CMOs are investing. More from the series → This is the third installment in […]
How marketers, creators vet influencer agencies as the creator economy continues to expand
When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage influencer marketing are, naturally, chomping […]
Some B2B marketers are banking on their own employees to create content for their brands
We’re all familiar with user-generated content all over social media by now — but what about employee-generated content? Five B2B brands told Digiday that they […]