By Marc Ambasna-Jones Published: 11 Aug 2025 Businesses have long chased the promise of a single customer view. As far back as 1999, a group […]
Tag: Marketing
Why performance marketing means nothing without consumer trust
Lucy Markowitz, svp, gm U.S. marketplace, Vistar Media Performance marketing was long considered a silver bullet to optimize ad campaign performance. It promised growth, visibility […]
What is Replit, and how can marketing and marketing ops pros use it?
Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero setup required. The post […]
The cost of silence in marketing is too high
Too much of digital marketing rewards performance over principle and silence over substance. The cost is higher than we admit. The post The cost of […]
In creator marketing, loose disclosures are finally catching up
In creator marketing, disclosure has long been treated as optional by some influencers. Now, that loose approach may be catching up with them. A wave […]
What marketing and comms *really* need to watch how generative AI is changing *behavior*
Even if there’s a bubble that pops, generative AI is changing behavior, and that’s what strategic marketing and communications people need to observe Much of […]
Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025
By Kimeko McCoy • July 21, 2025 • Ivy Liu Between the TikTok ban and the tariffs eating into marketing budgets, the first half of […]
Marketing Visionary Joseph Dessens Reshapes the Business Landscape in Houston, Texas with Dessens and Co.
Houston, TX, 9th July 2025, ZEX PR WIRE, In an era where standing out in the marketplace is more challenging than ever, one name continues […]
Creator marketing has the reach — CMOs want the rigor
By Seb Joseph • July 9, 2025 • Ivy Liu Whenever ad dollars swell around new channels — search, social, email — the industry reaches […]
41 B2B marketing and PR statistics that provide us all with a status update halfway through 2025
What’s going well: CMOs, marketing budgets, alignment with sales What could be improved: Trust, conversions, and customer retention In the course of writing weekly blogs […]