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Technology

Media Buying Briefing: Havas joins race to find answers to clients’ zero-click search queries

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August 18, 2025
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This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 […]

Technology

In AI and data, WPP Media revives a playbook it thinks it can finally win

newsflashtom
August 14, 2025
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That was the message from global chief Brian Lesser on the holding company’s latest earnings call (August 7). In a market where buying power has […]

Technology

Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook

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August 14, 2025
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Amazon is looking to an unexpected partner in its push for more ad dollars: publishers. Once focused on its own sites and Prime Video, the […]

Technology

Media Briefing: Publishers’ new power player: the AI negotiator

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August 7, 2025
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This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from […]

Technology

Here’s what media buyers say they need to accelerate ad spend on Netflix

newsflashtom
July 31, 2025
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Netflix’s advertising business definitively took flight in the first half of 2025. But despite client demand, buyers say a lack of measurement options and shallow […]